Jay-Z and Bing partner for genius campaign
October 30, 2011 § Leave a comment
Amazing campaign! Bing and Jay-Z’s publisher partnered for an advertising campaign to market both Jay-Z`s book Decoded and search engine Bing.
By placing all the pages of text of Jay-Z`s book on the locations where it took place and showing them in Bing Maps, the campaign resulted in a successful launch of Jay-Z`s memoirs and an increase in traffic for Microsft’s Bing.